Morin, D. T., Ivory, J. D., & Tubbs, M. (2012, December). Media Credibility Print Credibility Also Low. press releases publish almost identical interpretations of what is Therefore, the highest amount of credibility does not elevate perceived expert powers to the highest levels. These characteristics are fluid and affect each other as well as the speaker's transactional credibility. The basic functions of the broadcast media, according to Lass well in Peterson, et al (1965) is to act as the societys watchdog, they are expected to mount surveillance over the environment and correlate the components of the society to ensure effective functioning of the system which will assist in the transmission of the social heritage from generation to generation. For example, when Tiger Woods' sex scandal became known to the public, Gatorade immediately severed its ties. It was launched at the NCF's 2011 International Media Awards. Expert power is based on the perception that the persuading agent has special knowledge that can be provided to the target of the influence. Just 41% of you trust it, perhaps because of the fake news The levels of each have a direct relationship in the manipulation and levels of one another. Group dynamics. doing research. A candidate's credibility is important in determining the effectiveness of political advertising. Hartley (1982) opine that the codes and conventions of news enables media audience become news-literate which is the ability to interpret the world at large in terms of the codes we have learnt from the news. This means that the owners of a mass media channel controls what the medium broadcasts and how it broadcasts it. 38,240 people found this useful, HOSTEL SANITATION PRACTICES AND ITS EFFECT ON STUDENTS HEALTH IN UNIVERSITY OF CALABAR Credibility also is essential to the business aspect of the media. Almost 70% of those surveyed now state that they do not trust them at all or tend not to trust them. BROADCAST MEDIA AND In virtually any market, the highest rated stations are usually the ones that listeners trust the most. The credibility of the media: what are the causes of the crisis? With the introduction of news commercialization as a measure of improving new credibility in broadcast media. Although, Independent press cannot exist and that the news organs are agents of the people who exercise political and economic control. Best of Explained. To find out whether news commercialization thrive in Nigeria. The study will expose the level of state government involvement in the management, and staff recruitment in the stations. However, some serious questions readily come to mind at this juncture. facts, giving them their own vision, posting it on their social profile or credible or completely absurd, without anyone caring too much about it. Generally, people are familiar with Nike, Puma and New Balance. For instance, if a speaker presents the audience with a short clip and includes a witty joke at the conclusion of the video to drive the point home, members of the audience may only remember the joke. It is evidence that majority of the respondents (60%) listen to OSBC and other stations like Rave F.M and spent at least 2 hours daily. Social Science Journal, Volume 49, Issue 4, p. 413-420, Source-Message-Channel-Receiver model of communication, International Council for Press and Broadcasting, "A Citizen-Eye View of Television News Source Credibility", "Video Testimonials Credibility Assessment", "Prototypes Versus Examples: A New Model of Online Credibility for Commercial Websites", "A Social Network as Information: The Effect of System Generated Reports of Connectedness on Credibility on Twitter", https://en.wikipedia.org/w/index.php?title=Source_credibility&oldid=1126869189, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 11 December 2022, at 17:56. Thus, the geographical location of this study is Osun State. WebCredibility is a core value of American journalism. For example, a teacher delivers a lecture and informs the students that the works of Gabriel Garcia Marquez are not considered magical realism and uses one article in which to defend this argument to make it fit the speech. However, credibility does not have considerable influence on the perceived social power of individuals with high initial objective power, due to perceptions of powerfulness based on this power. [20] Advertisements for candidates with high credibility have a greater impact on influencing audiences and potential voters. wide audience. Nearly two-thirds of Democrats (66%) rate CNN as trustworthy, compared to 11% of Republicans, a 55-point difference, larger than for any other outlet. Once lost, the road to recovery of ones credibility is long and hard. Source credibility has an explicit effect on the bases of power used in persuasion. In fact, only 34% say they often doubt the credibility The research instrument used for the collection of primary data needed for the study was mainly questionnaire. [11], Transactional credibility is based on what takes place after initial credibility is established and during the course of interaction. Mass media credibility emphasizes on trustworthiness of a media station by the audience and the level of expertise or technical know-how that they bring into their activities. Several factors affect credibility at this stage. News is regarded as any report of current events which are of public interest and social significance. He noted in his 1975 article, "Image of Mass Media News Sources", that "the available scales for the measurement of source credibility should not be assumed to be universally applicable measures of source credibility. The above provision recognizes and consequently assigns certain functions to the Nigerian media as partners in progress. [26] Credibility also is essential to the business aspect of the media. [38], Athletic performance, however, has come into question of whether it affects source credibility and, remarkably, it does. Just 41% of you trust it, perhaps because of the fake news phenomenon that in recent years has significantly reduced the credibility of social networks in their role as distributors of information, data, and news. Additionally, maintained or increased athletic performance following negative news may help the celebrity athlete to maintain or quickly regain his/her credibility. We have always stayed true to our mission: to provide you with contextual sourced and trustworthy news. 1.1 Background to the study The aim of the state government to lord over the press is not peculiar to Nigeria alone, but to all the third world countries. From the colonial era to Nigerias independent and also from military to the civilian regime, the press has struggled to exist amidst diverse suppressive laws, ordinances, acts and decrees enacted and promulgated at one time or another by different government. enter a tunnel with a difficult exit road. with a critical attitude, often doubting the credibility of such news. The third domain is the channel that delivers content, media credibility, focusing on which media are most believable and what makes them so (Kiousis 2001). The specific objective of this study include the following: 1. is often filtered and adulterated by the comments of influencers and Mass media credibility emphasizes on trustworthiness of a media station by the audience and the level of expertise or technical know-how that they bring into their activities. Jack Kelley fabricated stories that appeared in USA Today over a period of years. The scope covers the influence of news commercialization on the new credibility in broad cast media. We spend more time on digital media than on traditional media. The basic aim of this policy thrust was to empower those people who hitherto did not have access to the government owned media, for any reason, so that they will have the opportunity to express their views and opinions on national and topical issues. If there are few people in the audience who know the speaker, the level of credibility is at a low, and just the opposite can apply if the speaker is known. For instance, Before the advent of the print and electronic media in Africa, people shared important information by word of mouth, and through traditional channels such as: the town crier, venue- oriented communication i.e. 1x 1.5x 1.8x. Once lost, the road to recovery of ones credibility is long and hard. Based on the findings of the study, summary, conclusion and recommendations were made that Nigerian broadcast media should pay attention to the social sphere in order to adequately understand public opinion and popular interests of the people. users spend twice as much time on digital platforms These factors could affect credibility either way for the speaker and affect how well the speaker's message is received. MEDIA INSIGHT PROJECT. dedicated to streaming on demand. (Last Updated On: 5th April 2023)ABSTRACT: The main objective of this study was to determine the influence of social media on journalism practices in Lagos, (Last Updated On: 6th April 2023)Abstract; The study investigated Vote Buying and Its Implications on 2023 General Elections in Akwa Ibom State: study of Voters, (Last Updated On: 31st March 2023)HISTORY OF BROADCASTING IN NIGERIA AND AFRICA Introduction Broadcasting has played a significant role in the development of Nigeria and, (Last Updated On: 20th March 2023)ABSTRACT: The study investigated the role of media in eradicating child trafficking. To establish the level of authenticity and credibility of broadcasting media operating, 2. But a situation whereby media practitioners perform their duties based on financial promptings and reward negate the ethic and objectives of the profession. Expert powers are also influenced positively, but do not correlate at the highest levels of credibility. Does receiving brown envelope prevents and tarnishes broadcast media credibility and creates instability in the society? Celebrity endorsement is a popular communication strategy in advertising and relies heavily on source credibility, at least in the United States. Online information can be created by amateur sources (e.g., blogs and citizen journalism) posted on personal sites or on news websites (e.g., comments on news stories, CNN's iReport). This gap comes into sharp focus when it comes to trust in news about COVID-19. [19] They attempt to prime, or connect specific issues or personality traits, to persuade voters to focus on those issues favorable to the candidate to influence a more positive opinion of the candidate. Credibility has a direct effect on perceived power. [17] Both children and adults take confidence and accuracy into account when judging credibility. Once lost, the road to recovery of ones credibility is long and hard. A quarter of those able to rate The Wall Street Journal give that newspaper the highest Online News Sites. Findings reveals that listeners have confidence in the broadcast media in terms of timeliness, proximity, prominence and interest which are news elements. | Find, read and cite all the research you need on ResearchGate conducted by We Are Social in collaboration with Hootsuite, the most widely This trust of the web goes down, if the source of the information is social media. [38], Celebrity source credibility goes beyond product/brand endorsement, though. [26] The General Social Survey charts a slide in media credibility ratings since the late 1980s. As a result, societal Traditional media and social media. - Too many unopposed opinions and few facts: information Other beneficial of the study are media owners who will know how their action and reaction is crippling the success and public credibility of their media outfit. 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