The same effect did not show up when the items were problem-solving products. The imagery used by the beauty industry has negative effects on female consumers by providing unrealistic standards and lowering self-esteem. The Beauty Trap: How the pressure to conform to society’s and media’s standards of beauty leave women experiencing body dissatisfaction Samantha Yee Yee Foo A thesis submitted to Auckland University of Technology in partial fulfillment of the requirements for the degree of Master of Communication Studies (MCS) 2010 Put simply, the beauty ideal in American culture is: thin. The dark side of social media: How unrealistic beauty standards are causing identity issues Ntianu Obiora. And when the obesity rates were lower, thin models were only slight exaggerations in the eyes of the general population. The following blog post will look at the ‘perception of beauty standards in society and the beauty industry’. There is a strong support for the idea that traditional forms of media (e.g. 3. It is important to note that the standards and ideals that are perpetuated in the media have a butterfly effect on society. The double standards extend further. The modern beauty standard in the West has always been rooted in thinness. Beauty is concerned with physical and mental health as both are intimately related. The effects of the mass media and its establishing and enabling of beauty standard can have widespread effects, such as eating disorders, loss of self-esteem, and sexual objectification. Being harmful for all, these standards lead to one being filled with depression, negative self-image, and even anxiety due to not being able to love themselves fully. Skin color bias has an impact on self-esteem, beauty standards, and even personal relationships. The video also features a second group of girls and their opinions on the effects of unrealistic beauty standards. We as women are aware of the high standards that our society places on pure physical beauty. Beauty standards are simply derived from what people see around and get used to as normal and positive (with some interplay of biologically hard-wired instincts that "aim to" seek good genes and/or are just "fooled" by its own architecture, things like the effects of supernormal stymuli). In 2008, the YWCA USA developed a report, Beauty at Any Cost, which discussed the consequences of the beauty obsession on women and girls in America. People desperately want to conform to these standards, and it’s not their fault because society has for so long been operating like this, he says. In Beauty Sick: How the Cultural Obsession With Appearance Hurts Girls and Women, Engeln calls this appearance-obsessed culture “beauty sick” — referring to “what happens when women’s emotional energy gets so bound up with what they see in the mirror that it becomes harder for them to see other aspects of their lives,” she writes.. It is said that “Black women are particularly vulnerable to the effects of European standards of beauty, because these standards emphasize skin colors and hair types that exclude many black women”(Link). A media outlet showcasing women of fair complexions as more attractive than women of darker complexions can cause a child of a darker skin tone to internalize such beauty standards. Eurocentric beauty standards have changed how women perceived themselves. I, for one, am tired of hearing that my differences are imperfections that should be changed. 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