Despite the global recession the Easyjet is making significant profits. Staffing and recruiting 10 3.6 Physical evidence 11 These cookies ensure basic functionalities and security features of the website, anonymously. Business Model Analysis In the sense these parties anticipate many from the organization. Marketing By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium The authors' study argues that the social . PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. who are the stakeholders of easyjet - vccsrbija.rs "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . 3.1.4 Payment period 5 Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game Identifying all of a firms stakeholders can be a daunting task. Executive Summary 1 easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. The perceived quality refers to; A customer opinion of a product value to him or her. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . 1.1 History. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Stakeholder Main Interests, Premium EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. EasyJet UK staff would continue to be based in Luton. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. 3.1.5 Credit terms 5 Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . This website uses cookies to improve your experience while you navigate through the website. Employees - they want to be . Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. EasyJetHotels offers accommodation products throughout the airline's network. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. The cookie is used to store the user consent for the cookies in the category "Performance". easyJet Plc engages in the provision of passenger airline and carrier services. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). In April 1998 EasyJet went online. Strategic management, EASYJET They contracted to buy 12 brand new 737s from Boeing in 1997. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Some 2,208 customers had their . Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS 1. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. 1. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. When flights are cancelled, passengers are supposed to be reimbursed within one week. Table of Content The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Management [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Germany Here is a useful summary: (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Since its launch the site had taken more than 800000 bookings by March 2000. Local community and pressure groups. The cookie is used to store the user consent for the cookies in the category "Analytics". 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . BSC Easy Jet individual report - The place of useful learning The [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. The airline modernised the building and painted it orange. 1 Brief history of Easyjet 3 Germany [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Income statement [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. EasyJet company 1 EasyJet [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Stakeholder analysis [10][27], In 2002, the airline opened its base at Gatwick Airport. EASYJET PLC : Shareholders Board Members Managers and Company Profile INTRODUCTION vii Maintaining high customer satisfaction ( low prices and high quality can be pursued together) [25 marks] Carbon dioxide, organization. 3.5.2 Boarding the plane 10 Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Better Essays. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Ansoff's Matrix. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. The Holidays business segment sells holiday packages. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. 4.1.1. Airline Low-cost carrier Originally . Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. With Nike being a huge, Premium As a result the low-cost airlines (LCA) are flourished. EasyJet Company: Strategic Capabilities | Free Essay Example Low-cost carrier Airline, Stakeholders [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? A person group or organization that has interest or concern in an organization. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Air France Primary or secondary. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Low-cost carrier The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. For example, a stakeholder can be the owner or even the shareholder. should consider the following legal factors when exploring a new market. What Stakeholders Want From Easyjet 2022-11-21. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . 3 Marketing Mix (7Ps) 4 EasyJet: Making Travel Easy and Affordable Airline The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. 1.Introduction We will write a custom essay specifically for you. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. The cookie is used to store the user consent for the cookies in the category "Other. 3.4 Place 8 Its strategy of success entails focusing on the economical strategy. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJets Business Model Analysis Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 4 min. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. 342. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Generally Accepted Accounting Principles. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate.
who are the stakeholders of easyjet